Mac is much less in style amongst Apple consumers than iPhone, iPad, Apple Watch

Mac is much less in style amongst Apple consumers than iPhone, iPad, Apple Watch
Whilst the iPhone is still Apple’s most well liked product, the Mac sits in fourth position, after each iPad and Apple Watch.

Mac is much less in style amongst Apple consumers than iPhone, iPad, Apple Watch
The iPhone is well-liked by Apple consumers

The most recent research from Shopper Intelligence Analysis Companions (CIRP) examines product possession amongst Apple consumers and which classes are dominant. For instance, virtually 90% of Apple consumers personal an iPhone, whilst the iPad follows at 73% in 2nd position.

Apple Watch possession is available in 3rd at 58%, beating the Mac sitting at 50%.

Maximum Apple consumers additionally personal a couple of of Apple’s primary merchandise. That is an unsurprising knowledge level given the energy of Apple’s ecosystem through which {hardware}, tool, and services and products paintings seamlessly in combination.

Some of the Apple consumers who handiest personal this sort of gadgets, the iPhone dominates at 59%, with the iPad and Mac trailing in 2nd and 3rd position, respectively. Within the class of single-device possession, the Apple Watch is not discovered as it nonetheless will depend on an iPhone for particular purposes.

Almost 90% of Apple customers own an iPhone, while the iPad follows at 73% in second place. Source: CIRP
Nearly 90% of Apple consumers personal an iPhone, whilst the iPad follows at 73% in 2nd position. Supply: CIRP

Maximum Apple consumers personal 4 merchandise, and CIRP cites the facility of the ecosystem and cross-selling as methods that paintings for Apple.

“iMessage crosses seamlessly between telephones and computer systems,” the record says. “iCloud garage supplies backup and report sharing throughout gadgets. Apple Tune is well obtainable on all gadgets.”

Apple’s newest income record backs up the knowledge, revealing that the iPhone introduced in $65.78 billion in income within the first quarter of 2023. Income from the iPad at $9.4 billion beat the Mac, which accounted for $7.74 billion.

The corporate does not get away numbers for the Apple Watch. Then again, Apple’s Wearables, House, and Equipment class reached $13.48 billion. Apple hauled in $117.15 billion in overall for income.

Learn on AppleInsider

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